AWARENESS
Increasing awareness about who the ALBC is and how the legislative actions of city government affect the community. Whether you are a member of the general public, an elected leader, a license holder or a representative of the media, we are your neighbors, and what is important to you is important to us.

We want to help educate you about who we are, what we do and what we care about.

PROTECTION
We are a group that is ultimately concerned with protecting the greater community's character and commerce within the City of Atlanta. We work closely with elected officials, government agencies, and the general public to ensure fair and equitable representation.

We want people to understand our value and contribution to the community, whether economic or social.

COMMUNICATION
We provide an open forum for ALBC related concerns to be voiced. Our members are kept apprised of all activities that could impact them, from legislation to public safety policies. We strive to keep our elected officials and the general public abreast of our activities and programs, including educational seminars, fundraisers, and social events.

We want people to know who we are and what we stand for.

LEGISLATION
We work closely with government officials to educate them on potential impacts and benefits of proposed legislation. We also help to craft fair and equitable legislation and facilitate healthy debate on potential policies. Our membership represents a large group of voters that are actively involved in the City and the direction of its policies.

We want to work together in partnership to produce better solutions for the entire City.

COLLABORATION
We work in concert with members, the general public, elected officials, industry-insiders, and non-profit advocacy organizations. We understand our connections to others, and embrace the need for strategic partnerships that help to build bridges and consensus.

We want to maintain our bonds within the community and continue to be good neighbors.